Website Development | Email Automation | Email List Building

One small thing changed my B2B marketing work in a big way. About five years ago, someone sent me a video on a Tulsa, Oklahoma business that changed the entire way I approach sales and marketing. The first thing that caught my attention was that Mother Teresa had publicly endorsed the business. “ Wait,” I thought. “Mother Teresa endorses businesses?” The second was that the CEO got nominated for a Nobel Peace Prize. This amazingly compassionate company? A collections agency. Yes, you read that right. I was shocked. How helping drives better results The CEO of the company, CFS2 , had decided to rethink the collections agency, business model. Instead of browbeating debtors, they decided to offer free services to help their customers pay their bills by renegotiating their debt, helping them find jobs, and getting them back on their feet. It was revolutionary and straightforward. You can’t get money from a customer who has none, so how might we help them do better financially? Here’s the...

I was interviewing a leader about her recent buying experience, who said, “after I got my title, it was like I became a target.” She was already swamped as her inbox filled with cold emails, calls, email sequences and more. She wondered why sellers and marketers weren’t thinking about her experience (even before she expressed interest.) I wondered what would happen if we didn’t treat people as leads (dehumanizing) and instead related our future customers like people. There’s a difference. Here’s what I mean: As marketers, we have more ways to observe customer behavior and can leverage tools like marketing automation, analytics, machine learning, and CRM systems to help us manage all this complexity. The complexity found in things like Marketing-qualified leads (MQLs), Sales-qualified leads (SQLs), opportunities, lead engagement scores, and other KPIs are helpful to see trends and measure what we deem important to us, but something is often missing. That missing piece is customer empa...

Summary: Most B2B blogs make simple mistakes. When you fix them, you get a ton more leads from your blog. Learn what to work on with yours so you get the leads you want.  Time to read: 10 mins Tired of hearing how other B2B blogs generate floods of leads?  Meanwhile..what do you get?  A […] The post How to Effortlessly Transform Your B2B Blog into a Lead Gen Machine appeared first on Dan Stelter . https://www.altdatum.com/how-to-effortlessly-transform-your-b2b-blog-into-a-lead-gen-machine/?feed_id=2706&_unique_id=62266fbcf2952

Honestly, my first thought was to give you a list of the most shared B2B blog posts from the web.  But then it hit me: as a B2B marketer, you don’t want a popular blog post. You want one with unique insights you can actually use.  Some of these posts have thousands of social shares. […] The post 15 Deliciously Insightful B2B Content Pieces for You to Devour appeared first on Dan Stelter . https://www.altdatum.com/15-deliciously-insightful-b2b-content-pieces-for-you-to-devour/?feed_id=2688&_unique_id=6226619074ed8